ISO 14063:2020
Environmental management — Environmental communication — Guidelines and examples
This document gives guidelines to organizations for general principles, policy, strategy and activities relating to both internal and external environmental communication. It uses proven and well-established approaches for communication, adapted to the specific conditions that exist in environmental communication.
It is applicable to all organizations regardless of their size, type, location, structure, activities, products and services, and whether or not they have an environmental management system in place.
It can be used in combination with any of the ISO 14000 family of standards, or on its own.
NOTE 1 A reference table to the ISO 14000 family is provided in Annex A.
NOTE 2 ISO 14020, ISO 14021, ISO 14024, ISO 14025 and ISO 14026 provide specific environmental communication tools and guidance relating to product labels and declarations.
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Foreword
Introduction
1 Scope
2 Normative references
3 Terms and definitions
4 Principles of environmental communication
4.1 General
4.2 Principles
4.2.1 Transparency
4.2.2 Appropriateness
4.2.3 Credibility
4.2.4 Clarity
4.2.5 Regionality
5 Environmental communication policy
5.1 Management commitment
5.2 Developing the policy
6 Environmental communication strategy
6.1 General considerations
6.2 Integrating environmental communication into the organization’s general communication process
6.3 Resource efficiency
6.4 Establishing environmental communication objectives
6.5 Identifying interested parties
7 Environmental communication activities
7.1 Planning an environmental communication activity
7.1.1 General
7.1.2 Situational analysis
7.1.3 Setting environmental communication objectives
7.1.4 Identifying target groups
7.1.5 Defining geographic scope
7.1.6 Identifying environmental information
7.2 Selecting environmental communication content, approaches and tools
7.2.1 General
7.2.2 Defining responsibilities and involvement (internal and external)
7.2.3 Tracking input from interested parties
7.2.4 Planning for environmental communication activities on environmental crises and emergencies
7.2.5 Establishing a communication plan
7.3 Performing an environmental communication activity
7.3.1 Collecting and evaluating data
7.3.2 Conducting environmental communication activities
7.3.3 Recording and responding to feedback
7.4 Evaluating environmental communication
7.5 Conducting management review and planning revisions
Annex A (informative) Environmental communication within the ISO 14000 family
Bibliography
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Foreword
Introduction
1 Scope
2 Normative references
3 Terms and definitions
4 Principles of environmental communication
4.1 General
4.2 Principles
4.2.1 Transparency
4.2.2 Appropriateness
4.2.3 Credibility
4.2.4 Clarity
4.2.5 Regionality
5 Environmental communication policy
5.1 Management commitment
5.2 Developing the policy
6 Environmental communication strategy
6.1 General considerations
6.2 Integrating environmental communication into the organization’s general communication process
6.3 Resource efficiency
6.4 Establishing environmental communication objectives
6.5 Identifying interested parties
7 Environmental communication activities
7.1 Planning an environmental communication activity
7.1.1 General
7.1.2 Situational analysis
7.1.3 Setting environmental communication objectives
7.1.4 Identifying target groups
7.1.5 Defining geographic scope
7.1.6 Identifying environmental information
7.2 Selecting environmental communication content, approaches and tools
7.2.1 General
7.2.2 Defining responsibilities and involvement (internal and external)
7.2.3 Tracking input from interested parties
7.2.4 Planning for environmental communication activities on environmental crises and emergencies
7.2.5 Establishing a communication plan
7.3 Performing an environmental communication activity
7.3.1 Collecting and evaluating data
7.3.2 Conducting environmental communication activities
7.3.3 Recording and responding to feedback
7.4 Evaluating environmental communication
7.5 Conducting management review and planning revisions
Annex A (informative) Environmental communication within the ISO 14000 family
Bibliography