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In a dynamic global trade environment, standards support trade and market access, the resilience of supply chains and consumer confidence. Standards can help businesses lower their production costs by reducing redundancy, minimising errors, maintaining safety and quality, and shortening time to market.

These cost savings can help drive competition, offering flow-on benefits to consumers. Businesses can also gain a competitive edge by demonstrating their compliance with standards. This can provide assurance of a product’s standard of quality or safety, or both, over other goods and services which do not have the same demonstrable proof.

Standards bodies, governments, the businesses and consumers all benefit from understanding the economic value that standards deliver to an economy.

Research commissioned by Standards New Zealand

In 2025, Standards New Zealand commissioned the New Zealand Institute of Economic Research to quantify and describe for New Zealand the economic value and other benefits of standards and of the national standards body. Key findings of the report include:

  • Standards are integral to productivity, innovation and trade, and internationally are associated with around 9% of the total growth in exports. Stakeholders interviewed were confident about standards being critical for ensuring consistency, quality and safety.
  • The productivity improvements that would result from a 1% increase in the stock of standards could lift New Zealand’s GDP by approximately NZ$1.1 billion.
  • 82% of New Zealand standards have some form of non-market (public good) benefits, including enhanced health and safety, consumer confidence and protection, improved accessibility and social inclusion, environmental sustainability and community wellbeing.
  • International comparisons show that when governments co-invest in the standards system standards can become a greater tool for productive and policy goals.
  • A stronger standards system is a low-risk, high-return lever for boosting productivity, lifting household incomes and advancing public-good objectives in New Zealand. 

Economic contribution of standards in New Zealand [PDF, 1 MB]

Last updated: 26 March 2026