NZ road safety ad strikes a global chord

The road safety advertisement, ‘Mistakes’, from the New Zealand Transport Authority had an unprecedented response earlier this year, with more than 2 million views on YouTube in its first 4 days.

‘Mistakes’ is a powerful new ad that helps drivers understand that no matter how careful they are, other people will always make mistakes, and if we slow down fewer people will pay for mistakes with their lives. It brings home the point that the faster you go, the less time you have to react if someone makes a mistake on the road – even if you feel in control. The message is resonating both in New Zealand and around the world and has got people talking about road safety.

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Published in transport.