Online reputation – new field of technical activity

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Standards New Zealand is seeking feedback on a proposal for a new field of technical activity on online reputation. The national member body of International Organization for Standardization (ISO) in France (AFNOR), has proposed this activity.

The scope of the proposed work is for standardisation of methods, tools, and best practices related to online reputation of organisations, companies, services, products, and/or persons through social media (social space on internet dedicated to interactions between individuals or communities of individuals). This includes standardisation of efficient processes, practices, and measures based on data that can be captured through a search on social media including web pages and emails (pushing).

The proposers of this new field of technical activity recognise that the impact on business, consumers, and individuals of online reputation is highly linked with confidence in social media and therefore it is proposed to develop a set of common rules and appropriate tools and processes to improve trust in new technologies and social media.  

  • Standards New Zealand is consulting with key stakeholders in this area to determine New Zealand's response. To receive a copy of the proposal, for more information, or to submit comments including support for or opposition to the proposal, please email Comments received will be used to form a New Zealand position on this proposal. Please provide your comments by Tuesday 10 December, 2013

Published in international.