New videos answer the international Standards So what question

Issue 25 – March 2011

ISO has released two new videos – one for the general public and the other for business and government audiences. The videos communicate how Standards help people in all aspects of daily life and provide tools to assist organisations to improve all aspects of their operations.

The videos have a run time of 2min 5sec each and show how:

  • international Standards help to solve everyday problems and improve the quality of life for the general public
  • provide practical tools to assist business and government leaders to tackle challenges and achieve their objectives.

View the ISO videos on the ISO's website (

Published in international.