Issue 31 – September 2011
Whether we argue that an object is purple instead of blue, or green instead of yellow, may depend on the time of day, the light source and surrounding environment, or our individual colour vision. This can be problematic for industry when comparing products through sensory analysis. Sensory analysis – Guidelines for sensory assessment of the colour of products ISO 11037:2011 ensures that sensory colour assessments are conducted under similar conditions and results are communicated in a consistent manner.
'ISO 11037 is a powerful tool for industry because it enables colour comparisons of products assessed anywhere in the world by different observers,' says Huguette Nicod, Chair of the technical subcommittee that developed the Standard.
- Improving visual and auditory design of products and displays – new ISO Standards, media release, 9 March 2009