How ISO Standards support and benefit the media

Summarised from 'ISO and the media' articles in ISO Focus, April 2009 (www.iso.org/isofocus)

Every working day, there are hundreds of new references to the International Organization for Standardization (ISO) on media sites on the internet, reflecting growing awareness of the contribution of ISO Standards to providing confidence in products and services. However, many journalists and other media professionals are probably unaware of the substantial role played by ISO Standards in supporting their own industry.

The latest issue of ISO Focus magazine features 'ISO and the Media'. It showcases Standards that have widely disseminated innovative technological advances in the media industry, increasing its viability. These Standards have also facilitated the explosive growth of new communication media, such as CDs and DVDs. Other Standards, such as for digital file formats and office printing equipment have changed the way we work.

ISO Standards not only benefit users, but also manufacturers and service providers in the media. Reinar Mittelback, CEO of IFRA, the world's leading association for the newspaper publishing industry writes, 'Standardisation can save up to 7.5% of total production costs, which would be wasted if no Standards were applied…Newspapers act in a global market, they publish advertisements for global brands aimed at an international market, and the use of worldwide-accepted Standards is the only way to be able to do this and to obtain consistent results – globally and locally.'

Read about the significant impact that ISO Standards are having on the media by following the article links shown below for JPEG imaging, MPEG video coding, PDF file format, global film industry, digital photography, office equipment, peer to peer connectivity and intelligent homes, printing and colour reproduction, optical data storage, and extensible markup language.

JPEG imaging

This article discusses the JPEG imaging Standard, which gives requirements and guidelines for digital compression and coding of continuous-tone still images, and the JPEG 2000 family of Standards. JPEG – Still photography brought to life (pdf) http://www.iso.org/iso/p.15__main_focus.pdf

MPEG video coding

This article discusses the most recent MPEG video coding Standard – MPEG-4 Advanced video coding (AVC), which has been the subject of especially newsworthy events. Embodied in the international Standard ISO/IEC 14496-10, the AVC Standard is the most advanced video compression Standard today. And the Emmy goes to … The MPEG story (pdf) http://www.iso.org/iso/p.11__main_focus.pdf

PDF file format

This article discusses ISO 32000-1, the Standard for the ubiquitous PDF file format used in thousands of different applications. Long live ISO 32000-1 – The PDF standard (pdf) http://www.iso.org/iso/p.24__main_focus.pdf

Global film industry

This article discusses how Standards play a crucial part throughout the numerous stages of the complex, and often international, motion picture supply chain, and the work of ISO Technical Committee (TC) 36, Cinematography. Behind the scenes of the global film industry (pdf) http://www.iso.org/iso/p.13__main_focus.pdf

Digital photography

This article discusses the ISO Standards that cover digital photography and the work of ISO Technical Committee (TC) 42, Photography. Drawing with light – From chemicals to pixels (pdf) http://www.iso.org/iso/p.18__main_focus.pdf

Office equipment

This article discusses the work of the ISO/IEC Joint Technical Committee (JTC) 1, Information Technology/Subcommittee (SC 28) Office equipment, covering Standards for office equipment including ink, copying machines, printers, image scanners, facsimile equipment, and data projectors. Comparing apples with apples – Helping you make the right choice (pdf) http://www.iso.org/iso/p.20__main_focus.pdf

Peer to peer connectivity and intelligent homes

This article discusses how the multipart Standard, ISO/IEC 29341, Information technology – UPnP Device Architecture, published in 2008, bridges multiple industries to support intelligent homes. Peer-to-peer connectivity made easy (pdf) http://www.iso.org/iso/p._8__main_focus.pdf

Printing and colour reproduction

This article discusses the work of ISO/TC 130, Graphic technology, including Standards for colour reproduction. The colourful world of print – Standards at your service (pdf) http://www.iso.org/iso/p.22__main_focus.pdf

Optical data storage

This article discusses standardisation for optical discs and DVD and data archiving issues. Optical data storage – How long will it last? (pdf) http://www.iso.org/iso/p.26__main_focus-2.pdf

Extensible Markup Language (XML)

This article discusses XML and how the ISO/IEC 11179 series of Standards is intended to enable the creation and registration of metadata descriptions for application data and data Standards that are precise, explicit, unambiguous, and useful for humans and computers. Making life easier in an XML world (pdf) http://www.iso.org/iso/p.30__main_focus.pdf

Also see: Using XML in metadata-enabled infrastructure (pdf) http://www.iso.org/iso/p.27__main_focus.pdf

Published in international.