Two new appointments to the Standards Council

Reproduced from a media release issued by Hon Simon Power 18 May 2010.

Commerce Minister Simon Power today announced the appointment of Tom Campbell and Fay Sowerby to the Standards Council.

They have been appointed for terms of three years, expiring on 16 May 2013.

“The combined expertise and knowledge of Mr Campbell and Ms Sowerby will enhance the existing strategic and leadership skills in the Standards Council,” Mr Power said.

He also thanked Carol Stigley for her services to the council.



  • Mr Campbell fills a current vacancy on the Standards Council and Ms Sowerby replaces Ms Stigley, who has served on the Standards Council from 2003 – 2010.
  • The Standards Council will farewell Ms Stigley at a dinner this month. A profile of Ms Stigley's tenure with the Standards Council will be included in a future issue of Touchstone.

Biographical snapshots

Tom Campbell

Mr Campbell has almost 20 years of 'hands-on' experience in the development and use of Standards, beginning as a metallurgist and chartered engineer, before advancing into senior management. Mr Campbell was Global Vice-President Technology of Rio Tinto Alcan based in Canada from 2007 – 2009, and is a director on the boards of Geological and Nuclear Science, Todd Corporation, Todd Petroleum Mining Co, and Todd Capital. Mr Campbell is self-employed as an independent director and technology consultant.

Fay Sowerby

Ms Sowerby is an internationally experienced business and change strategist who has been involved in change management for Air New Zealand, Inland Revenue, and Fonterra. Ms Sowerby has good experience in the use of Standards through her involvement with the Northland Industrial Development Unit and in the home safety area of the health sector. Ms Sowerby is a director of Sowerby Consulting following 17 years as a director with KPMG, KPMG Consulting, and Bearing Point.

Carol Stigley

Ms Stigley has been a member of the Standards Council from 2003 – 2010. From 2006 – 2010 Ms Stigley was also Chair of the Council's Audit and Risk Subcommittee. Ms Stigley's career encompasses local and central government, and the private sector. From 1995 – 2000 Ms Stigley was the Chief Executive of Local Government New Zealand. Before this she was head of the Ministry of Consumer Affairs for 7 years, working with consumer and business organisations on policy, standards, complaint schemes, and trade measurement. Ms Stigley is a director on numerous private sector boards.

Latest Standards New Zealand annual performance survey results

High satisfaction continues across virtually all measures

I am delighted to share the results of this year's web-based performance survey of stakeholders. The survey was conducted between 16 February and 2 March 2010 through independent research company, Andrew Fletcher Consulting. More than 7800 stakeholders were invited to participate – this year, responses totalled 1136 and the margin of error was + 2.9%.

The past year has had its share of challenges as we continued our internal transformation and coped with quite demanding economic conditions. Each year, the results from this survey are incorporated into the Standards Council's key performance indicators which are included in our Statement of Intent (as targets), and in our Annual Report (as results against those targets). All our staff also have team-based stakeholder satisfaction targets included in their personal performance objectives.

The summary of results below shows we maintained and improved satisfaction with our performance among development clients and purchasing customers on virtually every measure – this is a credit to my team here at Standards New Zealand, to our development committee members who generously contribute their time, talent, and effort, our funding clients who enable the development process to continue, and all our customers who continue to be a delight for us to provide service to.

Even the smallest improvement on these performance measures is the result of our individual and collective focus on maintaining and improving what we do for stakeholders and I am proud to say these results show our efforts continue to make a difference.

Perfomance ratings for purchasing Standards, 2009 and 2010 - graph

View this graph, Perfomance ratings for purchasing Standards, 2009 and 2010, as a larger image.

Summary of results

  • Overall purchaser satisfaction with the supply of Standards rated 6.12 out of 7, compared with 6.04 last year
  • Overall sponsor satisfaction with the quality of service received for Standards development rated 5.97 out of 7, compared with 5.55 last year
  • Membership rated 5.12 out of 7 for providing value for money (the same as last year)
  • The Standards used rated 5.07 out of 7 for providing value for money (compared with 5.08 last year)
  • Ordering of Standards through our webshop climbed to 73% of all orders placed by respondents (compared with 67% last year)
  • Those purchasing overseas Standards through Standards New Zealand's webshop increased to 50% (compared with 48% last year), along with another 19% purchasing through us by phone, mail, fax, or email.

Feedback on how public good Standards should be funded

In this year's survey, we asked respondents how they thought public good Standards should be funded. Of the 1106 respondents answering this question:

  • 59% of respondents believed it should be a mix of government funding and industry levies
  • 35% of respondents believed it should be direct government funding (such as direct funding from appropriate regulator or monitoring agency)
  • 5% believed it should be from industry levies (for example, from a proportion of any levies paid by industry participants)
  • 1% selected 'other'.

Comments from respondents included the following.

  • Public/industry/small companies would benefit if funding direct from government.
  • Mix of funding shares the burden, avoids bias.
  • Process needs to be fair/include good mix of participation/avoid conflict of interest or bias.
  • Standards should be freely available.
  • Industry being affected by/need to reduce high compliance costs.
  • Industry should pay for the privilege of being able to use Standards to market their product.
  • Public good should be user pays.
  • Industry should not fund.

Suggested Standards revision frequency

We also asked respondents to share their views on how often they felt cited, referenced, and voluntary Standards should be reviewed. While the results show an average of 5 years, they suggest that some Standards, particularly cited Standards, and to a lesser extent referenced Standards, should be reviewed every 2 or 3 years.

Recommended revision frequency graphs

View this graph, Recommended revision frequency, as a larger image.

What we could do better, what we should do more of

'Raising awareness of Standards to industry and the public' was ranked as one of the most important areas Standards New Zealand could do better and do more of. This was followed by Standards development with comments suggesting a need for us to ensure a better balance of people on Committees and providing funding to enable wider representation.

We are using these survey results and your feedback on our operational and service performance to inform and support improvements to our online service and support, webshop functionality, web usability, and Standards development process. We have plans underway to raise industry and public awareness about Standards and standardisation in the coming year. The survey results also provide useful inputs to the Standards Council's and Standards New Zealand's future planning and development processes.

On behalf of the Standards Council and the Standards New Zealand team, I would like to thank everyone who took part in this year's survey which is a key formal measurement tool for the organisation.

Debbie Chin
Chief Executive

Published in general.

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