Can you spot a fake? ISO Standard to expose 'knock-offs'

Issue 43 – October 2012

From vital medicines to sophisticated airplane parts, failure to identify counterfeit products can result in serious harm to users. ISO 12931:2012 Performance criteria for authentication solutions used to combat counterfeiting of material goods will make it easier to expose fakes, everywhere in the world. The Standard will increase consumer confidence, make supply chains more secure, and help public authorities to create and implement preventive, deterrent, and punitive policies.

Jean-Michel Loubry, Chair of the ISO project committee that developed ISO 12931, says, 'Counterfeiting has become one of the major activities of organised crime. Consumers do not always have the time or expertise to spot fakes, and are easily tricked into thinking a product is something else. With most global brands targeted by knock-offs, industry will welcome ISO 12931.'

Authentication solutions (holograms, taggants, marks, and so on) help companies make sure that their products can be distinguished from fakes. ISO 12931 will make it easier to provide reliable evidence to identify genuine products throughout the entire material good life cycle. By specifying performance requirements for authentication tools, the new Standard will harmonise global action and ensure effectiveness. ISO 12931 can be used by organisations of all types and sizes, and applies to both products and/or their packaging.

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Summarised from an ISO media release, 5 September 2012.


Published in business and ICT.

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