Benefits of Standards a no brainer for toy and puzzle company


JAYZ International imports toys and puzzles that stimulate the brain and encourage young minds to think. When director Jay Esser talks to manufacturers, Standards are at the top of his mind.

'We would not purchase any product that doesn't meet minimum Standards,' says Jay. 'We always seek to know that products have been tested before we would even consider importing them. We wouldn't want to introduce a product to children that has any parts that could harm them, or paint that has lead, or any moveable part that could break off.'

JAYZ imports mainly from the USA and sells to major retailers such as Toyworld, Paper Plus, and Whitcoulls, as well as independent specialty retailers. Wooden toys are their best sellers, with the What'zit, a manipulative toy painted in many colours, being the most popular. It meets all European (EN) and USA Standards, which are rigorous in terms of painting and on-going testing. Testing occurs not only at the onset of production, but on a continual basis to ensure that future batches meet requirements.

Read more.


Media enquiries

Jayne McCullum
Standards New Zealand
(04) 498 3989